You’ve probably heard about carbon offsetting – a way to compensate for your environmental footprint. But this is an outdated model that facilitates carbon credit trading and, as such, offers no incentive to improve. And if we want to become truly sustainable, we need to make real changes by both reducing our environmental impact and restoring nature’s capacity to cope with negative impacts. This two-direction improvement should be viewed as an investment that delivers a return, rather than simple offsetting.

Online tools can be used to calculate your impact, but rather than offsetting that figure with the equivalent carbon credits, we encourage you to instead contribute to the most effective ocean conservation projects. It’s time we made the ocean a key stakeholder of our industry. After all, a healthy ocean is critical for the sustainability of the yachting sector.

The Important Marine Mammal Areas (IMMA) programme is our first endorsed project. It aims to support the restoration of the balance of life in the ocean by identifying the most important marine habitats for marine mammals and prioritising them for conservation actions. We view it as an opportunity for the superyacht community to take on a stewardship role of the oceans with companies, professionals, owners and charterers alike coming together to collectively support the programme’s important work and help protect our precious oceans.

Learn more about the IMMA programme and how you can contribute to our crowdfunding campaign