Our united passion for the water is the very reason our industry exists. We are intrinsically connected to the oceans and our future relies on their health.
But the very environment we treasure is in danger. The oceans are ailing. Overfishing, pollution and negligence is putting immense pressure on the marine world. Without urgent help, it will be too late to turn the tide. To continue enjoying the oceans, we need to work together to safeguard them. Our industry, with its innate connection to the water, is in a unique strategic position to take action and help shape a better future.
Alongside our efforts to reduce the footprint of the superyacht industry, we recognise that for a well-rounded approach and a sustainable future, we must also directly invest in conservation efforts. We see a vital role for ourselves as connectors, directing support to the most relevant and effective projects. Our first endorsed project, the Important Marine Mammal Areas (IMMA) programme, exemplifies this approach.
The IMMA programme aims to support the restoration of the balance of life in the ocean by identifying the most important marine habitats for marine mammals and prioritising them for conservation actions. We view it as an opportunity for the superyacht community to take on a stewardship role of the oceans with companies, professionals, owners and charterers alike coming together to collectively support the programme’s important work and help protect our precious oceans.