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Hull Vane

Hull Vane

About the product:

The Hull Vane® is a patented submerged stern wing designed to reduce a displacement or semi-displacement ship’s resistance and motion in waves. Combining Computational Fluid Dynamics (CFD) and Hull Vane team in-depth knowledge of hydrodynamics, they can customise and optimise the design of the Hull Vane® to achieve the highest level of performance.

Improved environmental impact:

The Water Revolution Foundation LCA study following ISO 14040 and 14044 confirms that yachts equipped with the innovative submerged wing Hull Vane present a lower environmental impact when compared with the same yacht that does not have the submerged wing; in other words it possesses the Business As Usual (BAU) Hull Vane’s innovative solution demonstrates a 14-15% reduction across all environmental impact categories in comparison to the BAU.

LCA Summary
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Ecopoint

Ecopoint

Lorem ipsum:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus sagittis erat eu risus finibus aliquam. Integer blandit, magna non luctus pellentesque, mi lorem vestibulum metus, vel dictum erat leo a lorem. Proin in efficitur elit. Nulla ac eros lacinia, aliquam nunc id, consequat metus. Mauris eget massa felis. Vivamus ut hendrerit mi. Proin efficitur ipsum nec suscipit venenatis.

Integer nec vestibulum orci. Maecenas hendrerit mi eget vulputate imperdiet. Integer vel arcu sagittis, interdum metus nec, pharetra lacus. Nullam egestas velit vel ex eleifend varius. Quisque lacinia vitae lectus quis ultrices. In sit amet nisl luctus, lacinia ante at, dignissim libero.

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Photochemical Oxidation

Photochemical Oxidation

Lorem ipsum:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus sagittis erat eu risus finibus aliquam. Integer blandit, magna non luctus pellentesque, mi lorem vestibulum metus, vel dictum erat leo a lorem. Proin in efficitur elit. Nulla ac eros lacinia, aliquam nunc id, consequat metus. Mauris eget massa felis. Vivamus ut hendrerit mi. Proin efficitur ipsum nec suscipit venenatis.

Integer nec vestibulum orci. Maecenas hendrerit mi eget vulputate imperdiet. Integer vel arcu sagittis, interdum metus nec, pharetra lacus. Nullam egestas velit vel ex eleifend varius. Quisque lacinia vitae lectus quis ultrices. In sit amet nisl luctus, lacinia ante at, dignissim libero.

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Global Warming

Global Warming

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus sagittis erat eu risus finibus aliquam. Integer blandit, magna non luctus pellentesque, mi lorem vestibulum metus, vel dictum erat leo a lorem. Proin in efficitur elit. Nulla ac eros lacinia, aliquam nunc id, consequat metus. Mauris eget massa felis. Vivamus ut hendrerit mi. Proin efficitur ipsum nec suscipit venenatis.

Integer nec vestibulum orci. Maecenas hendrerit mi eget vulputate imperdiet. Integer vel arcu sagittis, interdum metus nec, pharetra lacus. Nullam egestas velit vel ex eleifend varius. Quisque lacinia vitae lectus quis ultrices. In sit amet nisl luctus, lacinia ante at, dignissim libero.

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Ozone Layer Depletion

Ozone Layer Depletion

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus sagittis erat eu risus finibus aliquam. Integer blandit, magna non luctus pellentesque, mi lorem vestibulum metus, vel dictum erat leo a lorem. Proin in efficitur elit. Nulla ac eros lacinia, aliquam nunc id, consequat metus. Mauris eget massa felis. Vivamus ut hendrerit mi. Proin efficitur ipsum nec suscipit venenatis.

Integer nec vestibulum orci. Maecenas hendrerit mi eget vulputate imperdiet. Integer vel arcu sagittis, interdum metus nec, pharetra lacus. Nullam egestas velit vel ex eleifend varius. Quisque lacinia vitae lectus quis ultrices. In sit amet nisl luctus, lacinia ante at, dignissim libero.

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Acidification

Acidification

Lorem ipsum:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus sagittis erat eu risus finibus aliquam. Integer blandit, magna non luctus pellentesque, mi lorem vestibulum metus, vel dictum erat leo a lorem. Proin in efficitur elit. Nulla ac eros lacinia, aliquam nunc id, consequat metus. Mauris eget massa felis. Vivamus ut hendrerit mi. Proin efficitur ipsum nec suscipit venenatis.

Integer nec vestibulum orci. Maecenas hendrerit mi eget vulputate imperdiet. Integer vel arcu sagittis, interdum metus nec, pharetra lacus. Nullam egestas velit vel ex eleifend varius. Quisque lacinia vitae lectus quis ultrices. In sit amet nisl luctus, lacinia ante at, dignissim libero.

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PM10

PM10

Lorem ipsum:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus sagittis erat eu risus finibus aliquam. Integer blandit, magna non luctus pellentesque, mi lorem vestibulum metus, vel dictum erat leo a lorem. Proin in efficitur elit. Nulla ac eros lacinia, aliquam nunc id, consequat metus. Mauris eget massa felis. Vivamus ut hendrerit mi. Proin efficitur ipsum nec suscipit venenatis.

Integer nec vestibulum orci. Maecenas hendrerit mi eget vulputate imperdiet. Integer vel arcu sagittis, interdum metus nec, pharetra lacus. Nullam egestas velit vel ex eleifend varius. Quisque lacinia vitae lectus quis ultrices. In sit amet nisl luctus, lacinia ante at, dignissim libero.

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Water Scarcity Footprint

Water Scarcity Footprint

Lorem ipsum:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus sagittis erat eu risus finibus aliquam. Integer blandit, magna non luctus pellentesque, mi lorem vestibulum metus, vel dictum erat leo a lorem. Proin in efficitur elit. Nulla ac eros lacinia, aliquam nunc id, consequat metus. Mauris eget massa felis. Vivamus ut hendrerit mi. Proin efficitur ipsum nec suscipit venenatis.

Integer nec vestibulum orci. Maecenas hendrerit mi eget vulputate imperdiet. Integer vel arcu sagittis, interdum metus nec, pharetra lacus. Nullam egestas velit vel ex eleifend varius. Quisque lacinia vitae lectus quis ultrices. In sit amet nisl luctus, lacinia ante at, dignissim libero.

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Eutrophication

Eutrophication

Lorem ipsum:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus sagittis erat eu risus finibus aliquam. Integer blandit, magna non luctus pellentesque, mi lorem vestibulum metus, vel dictum erat leo a lorem. Proin in efficitur elit. Nulla ac eros lacinia, aliquam nunc id, consequat metus. Mauris eget massa felis. Vivamus ut hendrerit mi. Proin efficitur ipsum nec suscipit venenatis.

Integer nec vestibulum orci. Maecenas hendrerit mi eget vulputate imperdiet. Integer vel arcu sagittis, interdum metus nec, pharetra lacus. Nullam egestas velit vel ex eleifend varius. Quisque lacinia vitae lectus quis ultrices. In sit amet nisl luctus, lacinia ante at, dignissim libero.

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NOx

NOx

Lorem ipsum:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus sagittis erat eu risus finibus aliquam. Integer blandit, magna non luctus pellentesque, mi lorem vestibulum metus, vel dictum erat leo a lorem. Proin in efficitur elit. Nulla ac eros lacinia, aliquam nunc id, consequat metus. Mauris eget massa felis. Vivamus ut hendrerit mi. Proin efficitur ipsum nec suscipit venenatis.

Integer nec vestibulum orci. Maecenas hendrerit mi eget vulputate imperdiet. Integer vel arcu sagittis, interdum metus nec, pharetra lacus. Nullam egestas velit vel ex eleifend varius. Quisque lacinia vitae lectus quis ultrices. In sit amet nisl luctus, lacinia ante at, dignissim libero.

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SOx

SOx

Lorem ipsum:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus sagittis erat eu risus finibus aliquam. Integer blandit, magna non luctus pellentesque, mi lorem vestibulum metus, vel dictum erat leo a lorem. Proin in efficitur elit. Nulla ac eros lacinia, aliquam nunc id, consequat metus. Mauris eget massa felis. Vivamus ut hendrerit mi. Proin efficitur ipsum nec suscipit venenatis.

Integer nec vestibulum orci. Maecenas hendrerit mi eget vulputate imperdiet. Integer vel arcu sagittis, interdum metus nec, pharetra lacus. Nullam egestas velit vel ex eleifend varius. Quisque lacinia vitae lectus quis ultrices. In sit amet nisl luctus, lacinia ante at, dignissim libero.

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Hull Vane 2

Hull Vane 2

About the product:

The Hull Vane® is a patented submerged stern wing designed to reduce a displacement or semi-displacement ship’s resistance and motion in waves. Combining Computational Fluid Dynamics (CFD) and Hull Vane team in-depth knowledge of hydrodynamics, they can customise and optimise the design of the Hull Vane® to achieve the highest level of performance.

Improved environmental impact:

The Water Revolution Foundation LCA study following ISO 14040 and 14044 confirms that yachts equipped with the innovative submerged wing Hull Vane present a lower environmental impact when compared with the same yacht that does not have the submerged wing; in other words it possesses the Business As Usual (BAU) Hull Vane’s innovative solution demonstrates a 14-15% reduction across all environmental impact categories in comparison to the BAU.

LCA Summary
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Hull Vane 3

Hull Vane 3

About the product:

The Hull Vane® is a patented submerged stern wing designed to reduce a displacement or semi-displacement ship’s resistance and motion in waves. Combining Computational Fluid Dynamics (CFD) and Hull Vane team in-depth knowledge of hydrodynamics, they can customise and optimise the design of the Hull Vane® to achieve the highest level of performance.

Improved environmental impact:

The Water Revolution Foundation LCA study following ISO 14040 and 14044 confirms that yachts equipped with the innovative submerged wing Hull Vane present a lower environmental impact when compared with the same yacht that does not have the submerged wing; in other words it possesses the Business As Usual (BAU) Hull Vane’s innovative solution demonstrates a 14-15% reduction across all environmental impact categories in comparison to the BAU.

LCA Summary
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Hull Vane 4

Hull Vane 4

About the product:

The Hull Vane® is a patented submerged stern wing designed to reduce a displacement or semi-displacement ship’s resistance and motion in waves. Combining Computational Fluid Dynamics (CFD) and Hull Vane team in-depth knowledge of hydrodynamics, they can customise and optimise the design of the Hull Vane® to achieve the highest level of performance.

Improved environmental impact:

The Water Revolution Foundation LCA study following ISO 14040 and 14044 confirms that yachts equipped with the innovative submerged wing Hull Vane present a lower environmental impact when compared with the same yacht that does not have the submerged wing; in other words it possesses the Business As Usual (BAU) Hull Vane’s innovative solution demonstrates a 14-15% reduction across all environmental impact categories in comparison to the BAU.

LCA Summary
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Hull Vane 5

Hull Vane 5

About the product:

The Hull Vane® is a patented submerged stern wing designed to reduce a displacement or semi-displacement ship’s resistance and motion in waves. Combining Computational Fluid Dynamics (CFD) and Hull Vane team in-depth knowledge of hydrodynamics, they can customise and optimise the design of the Hull Vane® to achieve the highest level of performance.

Improved environmental impact:

The Water Revolution Foundation LCA study following ISO 14040 and 14044 confirms that yachts equipped with the innovative submerged wing Hull Vane present a lower environmental impact when compared with the same yacht that does not have the submerged wing; in other words it possesses the Business As Usual (BAU) Hull Vane’s innovative solution demonstrates a 14-15% reduction across all environmental impact categories in comparison to the BAU.

LCA Summary
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Hull Vane 6

Hull Vane 6

About the product:

The Hull Vane® is a patented submerged stern wing designed to reduce a displacement or semi-displacement ship’s resistance and motion in waves. Combining Computational Fluid Dynamics (CFD) and Hull Vane team in-depth knowledge of hydrodynamics, they can customise and optimise the design of the Hull Vane® to achieve the highest level of performance.

Improved environmental impact:

The Water Revolution Foundation LCA study following ISO 14040 and 14044 confirms that yachts equipped with the innovative submerged wing Hull Vane present a lower environmental impact when compared with the same yacht that does not have the submerged wing; in other words it possesses the Business As Usual (BAU) Hull Vane’s innovative solution demonstrates a 14-15% reduction across all environmental impact categories in comparison to the BAU.

LCA Summary
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Hull Vane 7

Hull Vane 7

About the product:

The Hull Vane® is a patented submerged stern wing designed to reduce a displacement or semi-displacement ship’s resistance and motion in waves. Combining Computational Fluid Dynamics (CFD) and Hull Vane team in-depth knowledge of hydrodynamics, they can customise and optimise the design of the Hull Vane® to achieve the highest level of performance.

Improved environmental impact:

The Water Revolution Foundation LCA study following ISO 14040 and 14044 confirms that yachts equipped with the innovative submerged wing Hull Vane present a lower environmental impact when compared with the same yacht that does not have the submerged wing; in other words it possesses the Business As Usual (BAU) Hull Vane’s innovative solution demonstrates a 14-15% reduction across all environmental impact categories in comparison to the BAU.

LCA Summary
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Hull Vane 8

Hull Vane 8

About the product:

The Hull Vane® is a patented submerged stern wing designed to reduce a displacement or semi-displacement ship’s resistance and motion in waves. Combining Computational Fluid Dynamics (CFD) and Hull Vane team in-depth knowledge of hydrodynamics, they can customise and optimise the design of the Hull Vane® to achieve the highest level of performance.

Improved environmental impact:

The Water Revolution Foundation LCA study following ISO 14040 and 14044 confirms that yachts equipped with the innovative submerged wing Hull Vane present a lower environmental impact when compared with the same yacht that does not have the submerged wing; in other words it possesses the Business As Usual (BAU) Hull Vane’s innovative solution demonstrates a 14-15% reduction across all environmental impact categories in comparison to the BAU.

LCA Summary
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Hull Vane 9

Hull Vane 9

About the product:

The Hull Vane® is a patented submerged stern wing designed to reduce a displacement or semi-displacement ship’s resistance and motion in waves. Combining Computational Fluid Dynamics (CFD) and Hull Vane team in-depth knowledge of hydrodynamics, they can customise and optimise the design of the Hull Vane® to achieve the highest level of performance.

Improved environmental impact:

The Water Revolution Foundation LCA study following ISO 14040 and 14044 confirms that yachts equipped with the innovative submerged wing Hull Vane present a lower environmental impact when compared with the same yacht that does not have the submerged wing; in other words it possesses the Business As Usual (BAU) Hull Vane’s innovative solution demonstrates a 14-15% reduction across all environmental impact categories in comparison to the BAU.

LCA Summary

Authors: Awwal Idris (Environmental Expert, Water Revolution) & Nikos Avlonas (President, Center for Sustainability & Excellence)

It’s increasingly common for buyers to encounter advertisements promoting products as sustainable or eco-friendly. Such claims, often referred to as “green claims,” are being noticed in the yachting industry as well. With numerous producers, manufacturers, and suppliers eager to gain a marketing edge by labeling their products as green or sustainable, the new Green Claims Directive will influence how companies, also in the superyacht and maritime sectors, can communicate about the environmental credentials of their products or services. This new directive seeks to eliminate the deceptive practice known as greenwashing.

Addressing greenwashing with the Green Claims Directive

Greenwashing is a trend where companies deceive consumers with exaggerated or misleading environmental claims to influence their purchasing decisions. To address this issue, the European Union has introduced the Directive on Unfair Commercial Practices (Directive 2005/29/EC). This legal framework aims to safeguard consumers from deceptive green marketing tactics, and would also impact the superyacht industry in a number of ways.

Many EU member states have already integrated the provisions of the Green Claims Directive into their national laws and regulatory frameworks related to consumer protection and advertising standards. However, the extent to which these laws are enforced and the effectiveness of enforcement mechanisms can differ between countries.

How it could impact the superyacht industry

Clarity in Advertising: The directive would require that any environmental claims made by superyacht manufacturers or sellers be clear, accurate, and substantiated. This means that vague or exaggerated claims about a yacht’s environmental friendliness would be prohibited, reducing the potential for greenwashing.

Increased Accountability: Superyacht companies would need to provide evidence to support any environmental claims they make about their products. This could include data on emissions, fuel efficiency, use of sustainable materials, or any other eco-friendly features. This increased level of accountability would prevent companies from engaging in greenwashing.

Consumer Protection: The directive aims to protect consumers from being misled by false or exaggerated environmental claims. Superyacht buyers would have more confidence that the environmental benefits touted by manufacturers are genuine, leading to better informed purchasing decisions.

Reputation Management: Superyacht companies found to be engaging in greenwashing could face damage to their reputation and credibility. With increased scrutiny and regulations in place, companies would be incentivized to ensure their environmental claims are accurate to maintain trust among consumers and stakeholders.

Shift towards Genuine Sustainability: The directive could drive a shift towards genuine sustainability efforts within the superyacht industry. Companies may invest more in environmentally friendly technologies, materials, and practices to differentiate themselves in the market without resorting to greenwashing tactics.

Moving forward

Overall, the Green Claims Directive will likely have a positive impact on reducing greenwashing in the superyacht industry by promoting transparency, accountability, and genuine environmental stewardship. Third-party proofing of claimed sustainability credentials will shape the communication practices of the superyacht industry in 2024 and beyond, and all communication experts in Europe may need to attend courses in order to educate themselves on the legal risks of greenwashing.