Sustainability Communication Guidelines

Ten Sustainability Communication Steps towards a better yachting industry

“A rising tide lifts all boats. It’s promising to see the yachting industry stand together to tackle the greatest challenge of our time,” – Thomas Kolster, sustainability communication guru.

How to effectively communicate about sustainability?

While the yachting sector is rapidly embarking on the sustainability path, current communication regarding sustainability and in particular about reducing environmental impact, is mostly about intentions, not yet about real milestones accomplished.

In order to ensure that this communication is done constructively and in a beneficial way for the sender, and the industry at large, Water Revolution Foundation has teamed up with the renowned Goodvertising Agency and its sustainability communication guru, Thomas Kolster, to create sustainability communications guidelines.

The guidelines aim to help the yachting sector communicate more effectively about their sustainability effort. The marketing directors of three of the Foundation’s anchor partners, Benetti, MB92 and Oceanco, were involved in the development to ensure the guidelines are aligned with the specifics of the yachting industry. In the spirit of Water Revolution Foundation, the sustainability communication guidelines are publicly available and for the benefit of the entire yachting sector.

The guidelines are also meant to help the yachting media weigh messages and content coming their way by the industry in order to generate together effective messages regarding sustainability in yachting. This new activity reinforces our foundation’s approach of supporting the entire yachting industry in their drive towards a sustainable future.

We hope you find these guidelines useful for your organisation. If so, please consider making a donation to our yachting community crowdfunding campaign for Important Marine Mammal Areas (IMMAs). Learn more about it here.





Ten Steps Approach

The guidelines take the user through a chronological path of ten steps for shaping effective messages regarding their sustainability efforts. When all ten boxes are ticked, you can be assured of a constructive message. Each step comes with do’s, don’ts, and great examples. While external examples can broaden the sector’s horizon with the cases from the non-yachting industry, internal examples share the applicable yachting-related practices.